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Ad Studies

Nine studies. One for every question worth asking about an ad.

Each proprietary AdStudy measures what an ad actually did — not just whether people saw it. We track the full journey from noticed to acted on it, covering everything from recall and readership to appeal and action taken. The result: you can prove performance to your advertisers, sharpen the next campaign, and show exactly where their investment went.

AdStudy

The flagship read: recall, readership, and reaction in one.

AdProbe Action

Measures the actions audiences take after seeing an ad.

AdImpact

Tracks what people did next — action, not just attention.

AdLift

Measures the shift: before the campaign vs. after.

AdEffect

The full effectiveness scorecard, start to finish.

AdEngage

Measures Engagement, Influence, and Action Taken.

AdAppeal

Did it land? Did they like it?

AdBrand

Measures Brand Awareness and Likelihood to Purchase.

AdProbe

Goes deeper into the why behind the numbers.

Ad Studies give you 3 studies in one.

1

Ad Performance

How your ads performed in the measured issue, e-newsletter, or website.

2

Audience Validation

A Mini Profile study that confirms your audience's buying influence and engagement.

The Audience Profile feature allows you to view all of your engagement/readership questions in aggregate over the full history of studies you’ve conducted. This results in a mini Reader Profile Study with larger audience bases per question that you can use to attract new marketers to future studies.

3

Editorial Engagement

A clear read on how readers connect with your editorial.

One study. Three teams. Three payoffs.

For your advertisers

More than proof of ROI: your advertisers get feedback on their creative through hard metrics and verbatim comments — a report that would have cost them at least $3,000–$5,000 to run on their own. It also includes a lead-generation component, sourced directly from their target audience.

The Advertiser Profile feature allows you to view the entire studied history of an advertiser. This can highlight how a particular creative’s scores increased with additional exposure or compare creatives to assess the effectiveness or lack there of for each. You can customize each profile to include exactly which creatives fit your narrative.

For your sales team

Beyond a ready-made promotional tool, every study folds in firmographic and buying-influence questions — the proof that validates your audience as the exact customer advertisers want to reach.

For your editorial team

Content-engagement and editorial-feedback questions give your editors a direct read on what's landing with readers — shaping future content and arming sales at the same time.

Every program includes a promotional component that helps sell additional ads in the selected print/digital issue, website, or e-newsletter. Sell one extra ad, and the study pays for itself.

Let’s find out what your audience is really thinking.

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